Beyond Metrics: Engineering the Future of Nutritional Cognition.
Moodili represents a fundamental evolution in digital wellness. We are an intelligence-driven platform architected to understand and adapt to the complex interplay between human emotion and nutritional science.
From Content Creator to Technology Innovator: Our Strategic Evolution within the Park
Our company is an established unit within the Yazd Science and Technology Park, with an approved focus on "cooking content creation." In the course of commercializing this content, we reached a strategic conclusion: long-term success in today's competitive market requires a powerful technological advantage. The Moodili project is precisely the technology arm designed to activate, personalize, and ultimately monetize our created content. We are now seeking a new "Technology License" to develop this intelligence layer, enabling us to evolve our content-centric company into a scalable, tech-centric business ready for global competition.
- Completing the value chain from production to intelligent delivery
- Creating a sustainable, technology-based competitive advantage
- Unlocking the potential for global commercialization
The Diagnostic: A Fundamental Flaw in the Digital Wellness Paradigm
The multi-billion-dollar digital health industry is built on a flawed premise: that data alone drives change. Calorie counters and generic meal planners consistently fail because they treat the human body as a simple machine, ignoring the most critical variable in our dietary decisions: our cognitive and emotional state.
One-Dimensional Approach
Current applications focus solely on caloric metrics, ignoring the critical link between mood, stress, and dietary choices. This results in low adherence and a recurring cycle of failed dietary attempts.
Lack of True Personalization
Generic, static recommendations fail to account for the user's immediate context, taste profile, or available ingredients. The user is served content, not solutions.
Fatiguing User Experience
Manual data entry and rigid meal plans lead to low user adherence and eventual abandonment of health goals, creating user churn and market saturation.
Our Thesis: From a Content Library to a Cognitive Companion
Our journey began with Foodili, a project to create a rich library of culinary content. However, our research revealed a critical insight: a library, no matter how vast, is a passive resource. The true technological challenge and market opportunity lies not in content creation, but in content activation. Moodili is the intelligence layer we are architecting to solve this. It is the engine that transforms our Foodili content from a static encyclopedia into a dynamic, personalized wellness companion, creating a powerful synergy between our content strategy and our technological innovation.
The Process: A Three-Step Journey to Personalized Wellness
Share Your Context
Begin by telling Moodili your current mood, dietary goals, and available ingredients.
Receive Intelligent Prescriptions
Our cognitive engine analyzes your context and provides logical, hyper-personalized meal suggestions.
Evolve Your Digital Twin
Provide feedback on your experience to make the system smarter and your future recommendations even more precise.
Our Architecture: An Intelligence-Driven Blueprint
Moodili's architecture is a multi-layered data processing pipeline, our core intellectual property, designed for scalability, reliability, and transparent, logical decision-making.
The process starts by creating a standardized profile from the user's context (mood, inventory). This profile then enters our Cognitive Processing Pipeline, where a series of rule-based and analytical filters deduce the most relevant nutritional suggestions.
Our key innovation is the Adaptive Evolution Loop. Moodili is a learning entity that evolves the user's "Digital Twin" with every interaction. This feedback is fused back into the core engine, making the platform more intelligent and personalized over time.
Key Architectural Advantages:
- Trustworthy Logic: Deterministic processes ensure reliable and explainable health recommendations.
- Scalable Design: Its modular structure allows each component to scale independently.
- Data Moat: Our feedback loop creates a proprietary data asset, forming a deep competitive advantage over time.
Experience Moodili: Nutrition That Understands You
Stressed
For a Stressed day, Moodili prioritizes simple, comforting meals rich in magnesium and complex carbs to help regulate cortisol levels.
Fatigued
Feeling Fatigued? Receive suggestions for quick-prep, iron-rich foods that provide a sustainable energy boost without a crash.
Focused
To enhance Focus, our engine recommends brain-boosting foods high in Omega-3s and antioxidants.
Happy
When you're Happy and creative, Moodili might suggest a more adventurous and vibrant recipe to match your mood.
Our Architecture: An Intelligence-Driven Blueprint
Our platform is built on a principled "Intelligence-Driven" philosophy, favoring auditable logic over unpredictable "black-box" AI. The architecture is a multi-layered, deterministic pipeline designed for progressive intelligence enhancement. The core innovation lies in our closed-loop feedback mechanism, where the system's "Digital Twin" of the user continuously evolves with each interaction.
Our Plans: Accessible Innovation for Everyone
Free
$0 per user / month
For individuals to explore the core concept.
- 3-Day Full-Feature Trial
- 1 Daily Suggestion thereafter
- Basic Profile Setup
Premium
$9.99 per user / month
For individuals committed to a personalized wellness journey.
- Everything in Free, plus:
- 5 Daily Hyper-Personalized Suggestions
- Full Mood & Context Analysis
- Adaptive Learning & Digital Twin Evolution
- Progress Tracking & History
Enterprise
Custom Pricing
For organizations and corporate wellness programs.
- Everything in Premium, plus:
- Team Dashboards & Reporting
- Dedicated Support
- Custom Integrations
The Opportunity: A Data-Driven Investment Thesis
Global Digital Wellness Market Size
Personalized Nutrition Sector Growth
Projected ROI (Pessimistic Scenario, 18 Months)
Lean Capital Requirement for MVP
Our Roadmap: A Phased Strategy for Commercial Success
Phase 1 (2026): MVP Launch, Validation & Early Monetization
Launch a focused MVP with the core cognitive engine. The primary objective is to acquire our first 1,000 users to validate the core technology and, critically, to confirm our unit economics and willingness-to-pay hypothesis. By securing our first paying subscribers, we will achieve a rapid path to our break-even point.
Phase 2 (2027): User Growth, Retention & Revenue Optimization
With a validated model, our focus shifts to scaling. By launching key features like Visual Inventory Detection, we will deepen personalization and enhance user retention. The strategic goal is to aggressively scale our user base through organic channels, optimize our conversion funnel, and achieve significant growth in Monthly Recurring Revenue (MRR).
Phase 3 (2028): Ecosystem Expansion & Profitability Scaling
In this phase, we evolve from an application to a platform. By piloting our B2B Corporate Wellness program and the CACE Engine API, we will activate high-margin, scalable revenue streams. The strategic goal is to achieve significant profitability, deliver a rapid return on initial investment (ROI), and establish Moodili as a key technology provider in the wellness ecosystem.
The Team Behind the Thesis
Moodili is engineered by a multidisciplinary team of product strategists, software architects, and user experience designers, united by a passion for solving complex problems in digital health.
Pezhman Nikravan
Product Manager
With a proven track record of scaling products at a leading tech startup, our Product Manager is responsible for guiding Moodili's strategic vision and ensuring our product roadmap is laser-focused on user value.
Alireza Ahmadi
Python & Data Architecture
A senior software architect with deep expertise in Python and complex database design, our Lead Backend Engineer is the primary architect behind our proprietary CACE engine.
Zakaria Khosravizadeh
PHP & API Integration
A user-centric developer specializing in creating intuitive and responsive dashboards, our Lead Frontend Engineer is responsible for translating complex data from our API into a seamless user experience.
Zahra Omidi
UI/UX Product Designer
A creative product designer with a passion for human-centered design, our designer leads all user research and is the architect of Moodili's clean and accessible interface.
Addressing Key Inquiries: A Deeper Dive
While others focus on "what" you eat (calories), we focus on "why" and "how" you feel. Our core is a cognitive engine that adapts to your emotional state, not a static database.
For health-related prescriptions, we believe in a deterministic, "Intelligence-Driven" approach. Our logic is auditable, reliable, and avoids the "black-box" unpredictability of generative AI.
User data is the cornerstone of our system and its security is our highest priority. All personally identifiable information (PII) is encrypted and segregated from anonymized analytical data. We are architected to be compliant with global standards like GDPR and will never sell personal data.
Moodili is the strategic, technological evolution of Foodili. Foodili provides the rich content library. Moodili is the intelligent engine that activates this content, making it personally relevant.
Our core IP is twofold: The proprietary architecture of our CACE engine, and the unique, anonymized dataset generated from the food-mood feedback loop, which creates a powerful Data Network Effect over time.
We will use a three-pronged strategy: utilizing the Foodili recipe database, integrating with verified open-source nutritional data, and a manual curation process by experts to add contextual metadata.
Our initial target is tech-savvy millennials (ages 25-40) who have previously tried and abandoned traditional calorie-counting apps. This group is actively seeking smarter, more holistic wellness solutions and is more likely to become early adopters and brand evangelists.
Become a Part of the Future of Nutrition
Join a curated group of early adopters helping us shape the future of nutrition. Your feedback will be instrumental in our development process. Register to be considered for our private beta.